Tuesday, August 7, 2007

How To Maximize Your Profit Promoting Affiliate Programs

Promoting affiliate programs can provide you with a good extra income or even a full time income online.To help you maximize your profit promoting affiliate programs, I've provided the following tips to help you successfully market your affiliate programs more effectively to your site's visitors.1. Publish an e-zine.Running an e-zine will allow you to run prime position ads for your affiliate programs in every issue you publish, and is the #1 way for you to follow up with your site's visitors.You can also easily increase your commissions by sending out special announcements to your subscriber base whenever one of the affiliate programs you promote is offering a special bonus or a special limited time offer.Once you build up your circulation you can further increase your profits by charging for ad space in your publication.2. Use a pop up on your site that promotes your e-zine.Using a pop up as a well as a subscription e-mail or form on your site can substantially increase the number of your visitors that subscribe to your publication.Your pop up will draw your visitors' attention right to your e-zine, and if you offer your visitors free bonuses for subscribing to your e-zine such as free ebooks or free ads you can further increase the number of visitors who subscribe to your publication.3. Offer free e-mail workshops (e-mail courses) to your visitors.Making e-mail workshops will enable you to effectively promote one or several affiliate programs that offer products that relate to the subject of your workshop.Many affiliate programs provide their affiliates with articles to post on their sites or run in their e-zines which you can use to successfully form the different parts of your workshop.If you already write articles, you can easily use your own articles to form the different parts of your workshop and transform your articles into yet another powerful marketing tool.To get the most out of your e-mail workshops, offer your workshops both on your site and by using a pop up, and use your workshops to increase subscriptions to your e-zine as well as repeat visitors your website.4. Publish your articles on your site.Posting your articles on your site is a great way to continually add content to your site and draw more repeat visitors.To successfully use your articles to promote affiliate programs offer a free e-mail workshop in your resource box or use your resource box to promote your e-zine.This will provide you with an effective way to successfully follow up with your prospects when your articles get published as well as when your visitors read your articles.5. Offer free ebooks on your site.Many affiliate programs provide their affiliates with ebooks they can rebrand with their unique affiliate URL and these can be used as an effective marketing tool.The best way to promote your affiliate programs with ebooks, however, is to make your own ebooks.If you write your own articles, you can create a unique promotional item by making an ebook compilation of your articles with links to affiliate programs you promote.You can also create a best of compilation of your e-zine's top issues to drive more subscriptions to your publication or if you make e-mail workshops you can transform these into your ebooks content.To further increase your profits, offer your ebooks as a free bonus or part of a free bonus for subscribing to your e-zine, and/or allow your visitors to rebrand your ebook with a link to their own business, affiliate program or opportunity.

Choosing an Affiliate program

What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.No matter what business you are in, the largest investment you make will be customer acquisition. If you have your own product, and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you.However, if your business is acquiring customers for other businesses, that is, purely affiliate programs, then a better choice for you could be affiliate programs with multiple products or services. This will help you to capitalise on your investment in customer acquisition.The key to choosing successfully is to ensure that the affiliate program offers products that meet the needs of your potential customers. Coupled with this is the need for the products to be high quality and for the supplier to provide excellent customer service. Remember, your credibility is on the line every time you refer someone to buy through your affiliate relationship.Some of the other factors I consider when evaluating affiliate programs include:+ Is the affiliate program a reputable business? You can check out a business you are considering a relationship with in variety of ways. Talk to the Better Business Bureau in your local area or a similar body. In addition, I find web sites that monitor affiliate programs to be worth looking at. The best I have found is Associate Programs http://www.AssociatePrograms.com. Allan Gardyne pulls no punches and tells it as it is.+ Does the program enable you to share in the lifetime value of the customer? Great programs will give you commissions on all future purchases of the customers you introduce. This is where the real profits are. These types of programs, in effect, allow you to partner with the supplier.+ Does the program reward you for introducing other affiliates? This type of program is commonly referred to as a two-tier program. Often your customer may become an affiliate also and you will be rewarded for this.+ Is the supplier interested in your success as an affiliate? The top affiliate programs engage in a process of coaching or information sharing to help you succeed. Affiliates are provided with regular newsletters outlining what is working for successful affiliates and providing updates and details on new products.+ Is the commission reasonable? Commission rates on commodity products such as books and CDs are low. This is because there is very little margin in the products due to competition. Look for products that have a commission rate of 15% or more that are not commodities - that way you will be better able to recoup your customer acquisition investment.+ Are statistics provided? The higher the level of statistics provided, the better off you are. This will enable you to measure the success of your marketing efforts and to determine the best places to invest your marketing dollars. Insufficient statistics is a sign that the affiliate program is not sufficiently interested in your success.+ Are new products being developed regularly? To get the full value from lifetime commissions, new products need to be introduced on a regular basis. Without this, lifetime commissions can be worthless. Also, look for consistent high quality in new products introduced.+ How frequently are commissions paid? The more frequently commissions are paid, the better off you are. Good quality affiliate programs will pay you monthly. In some situations, commissions are not paid until a certain level is reached. If the program you are considering has this requirement, check how many sales need to be made before the level is reached.+ Have you read the affiliate agreement? This is a key area that you should look at. Some affiliate agreements are totally in favour of the supplier. Others are more balanced. Some agreements restrict your ability to promote similar products from other suppliers. Most agreements have anti-spam provisions. Look for agreements that are fair and that do not stack everything against you as the affiliate.While there are other factors that can be considered when choosing an affiliate program, following the suggestions above will help you to make superior business choices that will lead to long-term success

Affiliate Programs Are Wonderlands Of Opportunities

We have previously discussed affiliate programs in passing. But in this article, we’re going to get an overview of this subfield of Internet marketing and how it could help bring about some stable and generous earnings for you.It has been said that affiliate programs are the easiest ways to online riches. There is a lot of truth in that statement, though it must be remembered that affiliate marketing is still a job, albeit one which you could do in the comforts of your own home, hence, you cannot make the most out of it without exerting some effort.Even if you are not familiar with affiliate programs, I’m sure you have encountered some in your years on the Internet. For certain, you have visited a site that was suggesting a book from www.amazon.com to supplement the information its pages revealed. That site’s webmaster, my friend, is an affiliate. And if you decided to purchase the book he recommended, he would have earned a commission from the merchant site.Amazon, indeed, is the first business model for affiliate programs. There are more, of course, usually asking the affiliate partner to sell web hosting, domain names, and tangible products. But it’s the affiliate programs which offer information products that often give the highest commissions.But first, let’s discuss how affiliate programs work. There are three parties in affiliate programs:* The affiliate merchant* The affiliate* The buyerThe affiliate merchant is the one who has products to sell. He would establish an affiliate program to invite affiliates to pre-sell his products. Once the affiliate finds a buyer, he would recommend the same to the affiliate merchant. The affiliate merchant would then sell his products to the buyer. If the buyer buys, the affiliate merchant would give the affiliate his corresponding commission.Selling and pre-selling are two different things. Pre-selling usually involves referrals and an earnest attempt to convince the buyer to try the products being endorsed. When an affiliate enrolls in an affiliate program, he is given a code which is called an affiliate link. This affiliate link has his designation embedded on it, so whenever a sale is consummated by virtue of the said link, the affiliate program’s system would be able to determine that the commission due shall accrue for the affiliate.Selling, on the other hand, is primarily the task of the affiliate merchant. This includes payment processing, delivery and shipment if applicable, and post-sales support.Easy isn’t it? All you have to do is to enroll in an affiliate program, market the products with your affiliate link, and you could earn wonderful commissions! Plus, you have the option of automating everything through your site, or through some creative strategies that have worked for many people.But this shouldn’t be taken to mean that affiliate marketing can only be carried out through your website. The fact of the matter is, you could be a very successful affiliate even without the benefit of having a website!These matters we will reserve for another day, so again, I plead, bookmark this site and I promise that you will not regret it.Affiliate programs can be fertile sources of plentiful earnings. All you have to do is to choose the right one. Here are some points to consider in deciding on an affiliate program:* Quality of the products* Salability of the products* Commission rate dependent of salability of the products (a highly sellable product with an equally high commission is ideal, but a highly sellable product with modest commission is also good, as finding buyers would be easy)* Credibility of affiliate merchant* Support from affiliate merchantAdditionally, you could enroll in as many affiliate programs you want. But since you could only have 24 hours in a day to do the marketing, there are risks in diversifying. So proceed with prudence before engaging in many affiliate agreements

Why Two-Tier Affiliate Programs are Best

When you join an affiliate program or start an affiliate program of your own, you have to decide whether it will be a single tier or two-tier affiliate program. With a single tier program you earn a commission on any sales you make and that is it. If you are running your own affiliate program, you pay your affiliates a commission for any sales they refer and that is all. However, with a two-tier program, affiliates are allowed to recruit sub-affiliates and are paid a small percentage of the sales these sub-affiliates generate. For example, the affiliates may earn a 30% commission for selling product X himself; and when one of the sub-affiliates makes a sale, the affiliate may get a 10% commission as well. This is very profitable for the affiliate as he can recruit an army of sub-affiliates, all earning commissions for him without any effort on his part except for the initial recruiting process. If you are starting an affiliate program of your own should it be two-tier or single tier? Some might shy away from the seeming expense of a two-tier program. But is it really that expensive? Many affiliate program managers make the wrong decision on this. Let’s look at an example. You have an affiliate program up and running and an average affiliate joins your program. Mr.Average has a web site that receives average traffic. He also has an ezine with thousands of subscribers published monthly. Mr. Average posts your affiliate links to his web site and promotes your product to his ezine list. Initially, he generates good sales. However, a point comes when he saturates his market with your product and his sales begin to drop. He begins to lose interest in your program and your sales remain small. What happens if you set up a two-tier program? Rather than trying to keep your commission pay outs small, you motivate your existing affiliates to recruit other people to your program. This will exponentially increase your affiliate sales. Would it not be worth paying the referring affiliate a percentage of their sub-affiliates’ sales? Now when Mr.Average joins your affiliate program this is what would happen. When he has saturated his market with your product, he would now promote your affiliate program to his customers and ezine subscribers. Many of Mr.Average’s customers and subscribers decide to join the affiliate program. This in turn will motivate Mr.Average to continue promoting your products and recruiting affiliates. Now what is the situation? 1) Your income increases because of increased sales. 2) You have a much larger customer base to which you can sell ‘backend’ products. 3) An increase in your income because of the life time loyalty of the customers referred by your affiliate. 4) An army of sub-affiliates who will sell your products, and in turn promote your affiliate program to their customers and subscribers. The little extra in affiliate sales commission pay outs will be more than compensated for by the exponential sales increase. This is why the two-tier affiliate program is a guaranteed winner and should be the automatic choice for potential affiliates and affiliate program managers.

What To Look For When Choosing Affiliate Programs

So you've decided you want to become an Internet Marketer, huh? Will you sell someone else's products or sell your own?
If you choose to sell someone else's products, how will you know what to look for? After all, this is a new venture for you.
Or maybe it's not. Maybe you have been trying out some affiliate programs which have not brought you any money, or, worse, have not paid you for the affiliate traffic you have sent them.
If you are the new person, or the person who is floundering in Internet Marketing, this article will offer you some simple tips for choosing an affiliate program.
This article doesn't cover getting traffic to your site, which is another huge piece of the puzzle, and will be covered in a later article, but let's just start with choosing affiliate programs.
#1. You should find affiliate programs that:
a) are relatively easy to set up (code is either created for you or easy to create)
b) will pay you well. This depends on your definition of what being paid well means, but generally, for most beginners, and some novices, if you can see yourself being able to make more than $250/month, the program is at least worth looking at
c) give you products which people actually use. There are lots of products in the market which will sell, but do you really want to be selling pet rocks? If you do, please don't take offense. Most legitimate affiliate advice sites won't feature affiliate programs that are exclusively selling something like 8-Track players and tapes. While there are probably collectors out there who would love an 8-track player and cassettes, the fact is that the market is done with 8-tracks. The point is, there should be a genuine need for, or interest in, what you are selling/reselling.
So you find a program which meets the above criteria. Now what? Do a Google search on the company. Find out what people are saying about them. You may have to dig a bit, but the combined experience of the professionals (and not-so-professionals) who develop and contribute to the Internet on a regular basis is, collectively, the best source of advice you will find on making money, or affiliate programs, anywhere.
If you want advice on some great affiliate programs, you can visit sites which have already reviewed the information about companies and present it to you in a straightforward way. If you are ready to find some great affiliate programs, then you will be able to find categories of affiliate programs on these sites, which will generally represent the type of products you would like to sell.
Search engines love content, and so do your site visitors. Content is one of the most important aspects of getting people to your web site, and helping them to see the value in what you're selling. You should strive to choose programs with products which are related to your web site.
In other words, if you have a site which features information about the Toyota Camry, you're going to be pretty hard pressed to be able to get your page content matched up so that you could sell, say... baby rattles.
Find affiliate programs which relate to what you already do, and then promote those products.
Finally, see if you can find someone to actually talk to (ok, email would be okay) who has received regular checks or payments from marketing products. We think that this is, perhaps, the most important part of any affiliate program, because the main reason you promote their products is to receive a check for your efforts.
So there you have it, some simple tips for choosing great affiliate programs! Hope this helps you to reach your income goals, and also helps you to develop a long-term plan for on and off-line financial and personal success

7 Tips to Choosing a Successful Affiliate Program

When selecting an affiliate program to join you need to know how to choose a successful affiliate program. Look in the wrong place and you might find a dud but look in the right place and you might be on to a winner. Here are 7 tips to help you choose a successful affiliate program to join:1. Look at associateprograms.com This is the ‘affiliate central' of affiliate programs. You can virtually guarantee to find a successful program here and you can choose from tons of subject areas. 2. Look at clickbank.com Nearly every product they have for sale has an affiliate program. Many of them are extremely good and most pay very high commissions. (some over 50%)3. Affiliate resource sites usually offer their best affiliate programs. As affiliate resources sites are specialists in affiliate programs you can be pretty sure of choosing a successful affiliate program from them. 4. Look for affiliate programs that are offered through any ezines you receive. Chances are the ezine owner has an affiliate program and if they have a good ezine they probably will have a good affiliate program. 5. Think of things that ALWAYS sell. Like web site design, ebooks, music and travel. Stick to proven online sellers and the affiliate program will have a much greater chance of being successful. 6. Seek out articles on affiliate programs. There are many good writers out there who have been successful with affiliate programs. Try to find articles they have written to see what has worked for them. 7. Take courses. Many sites offer free online email courses for affiliates. Take some of these courses to learn more about what it takes to be a successful affiliate. Affiliate programs are a great way to make money but one of the secrets to affiliate success is to choose the right program in the first place. Use these 7 tips to help you succeed.

How to make money with Affiliate Programs - The Sensible Way

Every day, thousands of would-be marketers scour the internetlooking for any and every affiliate program, sign up, sit backand wait for the money to pour in and get frustrated just asfast when the bank balance still shows a big, fat ZERO!There are tons of guru's floating around and even more eBooksand articles claiming to know the latest and greatest trick tomake tons of money with no effort at all (oh and of course,unless you use their method then you will never, ever getanywhere in your online business and stay broke the rest ofyour life). We've all seen these before.Let's get real for a moment. If you don't put any effort into your marketing and don'tspread the word of whatever you are marketing, then you willget exactly that much out of your effort. Zero effort = Zero results!I hope that's plain enough and now let's have a look at thesensible way to market your affiliate programs, so you canactually earn some of that Internet-Money-Pie (and it's yummytoo).There are two types of affiliate programs generally. Those thatpay you (1-tier) and those that pay you, plus they pay you abonus for actions taken by visitors sent by other webmastersyou have referred (2-tier).Let's think about that for a moment. What's the easier way tomake money? You sell a bunch of products and get paid on thatalone, or if you sell product and also introduce the affiliateprogram to a bunch of webmasters who in turn also sell and theyearn a nice commission and you get a bonus every single timethey sell something, just for having referred them to theaffiliate program?Ok, I know you probably just smacked your forhead andsaid 'Duh' quite loudly and think I am stating the plain andobvious.If you can get others to do the same thing you are doing, bykeeping in touch with them and helping them and duplicatingyour efforts, then of course it stands to reason that the bonusyou receive for referring the webmasters will generatepotentially a large team of people making you money.So, your first task is to find good, well-paying 2-tieraffiliate programs. You can always use single tier programs asa back end sale or on other projects, don't get me wrong, theywill still make you money, but right now, we want to get youstarted off on the right foot to your own internet income.So, you've gone out and found a well-paying affiliate program,and you are ready to rumble and make money... Not So Fast!!!How are you going to promote it? What is your plan of attack?That's another problem many marketers run into, they just runoff and don't think before they act and that again results in alot less return for all of your efforts.Here's what I have done in the past and always do each time.Feel free to try this out and see the results for yourself.After finding the affiliate program I want to promote, I checkthe resource material provided by the program. Sometimes,depending on how new the program is, I use their material toget things rolling but almost every time, I start to write someads of my own, perhaps an article or even an ebook that I canuse to promote the product and the affiliate program with.Some of those resources are available to readers of theeBusinessCornerNews newsletter if you are interested.Another thing I do, after putting together all the marketingmaterial I want to use is to check out the competion that'salready in the market. I don't really care if there iscompetition, as a matter of fact, many times that is a goodindicator that there is a good demand for the type of product Iam promoting. You can do this pretty easily by just going to asearch engine and typing in keywords you associate with theproduct for example (there are a lot of additional ways to dothis that we discuss in our newsletter).There are a ton of places you can advertise your product, andthe marketing material you are using, such as articledirectories, free advertising forums or websites, you can evenfind a lot of ezines that allow you to place free classifiedsand websites you can post your ad on, at no cost.Another thing that is handy to have is a website of my own,where I can post my thoughts and comments (nothing sells betterthan your own, plain english comments and reviews) along withany other articles I can find that will help to draw visitorsin and make the search engines list my site better.Most of the time, I will take a few of my articles and turnthem into a free ebook, or post the articles in articledirectories where other webmasters are permitted to reprintthem in their own newsletter, provided they leave my resourcebox (see the bottom of this article for an example) in place.So now they are spreading the word for me, driving traffic onmy behalf and generating orders too. But I like to help, as much as I like to earn money too, sohere's what I do most of the time. When I find a good newsletter that I like then I touch basewith that publisher and offer him the article, but I also tellhim it's for a 2-tier affiliate program and if he would like,then he could use my article, if he either leaves my box inplace or signs up under me and then I let him add his link intomy box, so he can earn the bigger piece of the pie and I getthe bonus commissions from his sales. Now, why would I do that? Simple... I do that, because there's a much better chance that he willsend out my article sooner, rather than later because now hehas the potential to earn money with it too. Find a few publishers like that and you are well on your roadto getting a nice piece of the pie and the great thing is thatanytime you find a new affiliate program to promote and write anew article, you already have made contacts that you can sendit to, so it gets easier every time and takes a lot less efforton your part.Well, there you have the sensible way of making money withaffiliate programs. (Note: There are a lot of other methods available to marketyour affiliate program and earn money, but this is one of thebest methods I have ever used.)Here's to your success,XavierP.s. Quit reading this article already and get out there andfind yourself a good affiliate program and start making money.Now get moving...(Note: You have permission to reprint this article in it'sentirety, provided you do not change the article in any way andleave the Resource Box above intact. If you would like to earnmoney with this article, please visithttp://www.makemoneymarketingonline.com today and sign up forthe generous 2-tier affiliate program that pays 50% for anysales you make, plus an additional 20% for any sales generatedby webmasters you refer into the program)